E-commerce Purchase Flow
Designing a mobile purchase experience focused on clarity, speed and reducing friction during checkout.
Role
Product Designer
Year
2026
Overview
This project explores the design of a mobile e-commerce purchase flow, from product discovery to order confirmation.
Product Approach
The product was approached as a linear purchase flow, where each step supports a specific decision: browsing, product detail, option selection, cart review, and checkout completion. The flow was designed as a straightforward sequence from product discovery to checkout, minimizing unnecessary steps.
Key Design Decisions
Single-step checkout
Reduced the checkout to a single step to minimize friction and drop-off.
Action clarity
Prioritized primary actions (Add to cart, Checkout) for immediate visibility and clarity.
Structured product information
Product information is structured to support quick understanding before the purchase decision.
Outcome
The result is a simple and coherent purchase flow that follows familiar e-commerce patterns while improving clarity and usability.