02
Natura
Boutique Digital Experience
This is a personal project exploring a mobile shopping experience for a slow fashion brand.
I focused on immersive storytelling, elegant interactions, and a calm, tactile feel that reflects the brand’s identity.
This is a personal project exploring a mobile shopping experience for a slow fashion brand.
I focused on immersive storytelling, elegant interactions, and a calm, tactile feel that reflects the brand’s identity.
YEAR
2026
SERVICE
UX/UI
COMPANy
Personal Project
Overview
Natura is a concept store for handcrafted clothing, focused on sustainability and
“quiet luxury.”
The goal of this personal project was to create a mobile shopping experience that reflects the tactile, slow nature of the brand and turns a simple transaction into a visual storytelling journey.
Challenge
Many high-end e-commerce sites lose their premium feel on mobile due to standard layouts and rigid interactions.
The challenge was to maintain a minimalist aesthetic while keeping information clear and the purchase process smooth and intuitive.
Design &
Technical Approach
I designed Natura’s mobile experience around user-focused storytelling and smooth interactions.
- The vertical scroll is used as a discovery tool, revealing product details gradually with subtle parallax and reveal effects.
- A Floating Action Bar appears contextually, inviting the user to take action at the moment of highest interest.
- The size selection is isolated in a Bottom Sheet, showing availability only when relevant, reducing errors and cognitive load.
- Adding products to the cart uses a side drawer with smooth transitions, keeping the visual hierarchy and overlay consistency intact.
- Technical execution in Figma included Smart Animate for transitions, Swap Overlay and After Delay logic to manage flows, and a complete prototype from Home to Mini-Cart to test gesture fluidity.
These choices combine UX reasoning with visual elegance, creating a calm and intuitive shopping experience that matches the brand identity.
Outcome
The final prototype shows how a slow fashion brand can have a modern and functional mobile interface.
The design reduces distractions, guides the user elegantly, and reinforces the brand’s identity through every interaction.
Natura demonstrates that careful UX design and subtle visual storytelling can transform mobile shopping into a premium, tactile experience.
Made by Andrea Picariello with Framer
Boutique Digital Experience
02
Natura
This is a personal project exploring a mobile shopping experience for a slow fashion brand.
I focused on immersive storytelling, elegant interactions, and a calm, tactile feel that reflects the brand’s identity.
YEAR
2026
SERVICE
UX/UI
COMPANy
Personal Project
Overview
Natura is a concept store for handcrafted clothing, focused on sustainability and “quiet luxury.”
The goal of this personal project was to create a mobile shopping experience that reflects the tactile, slow nature of the brand and turns a simple transaction into a visual storytelling journey.
Overview
Natura is a concept store for handcrafted clothing, focused on sustainability and “quiet luxury.”
The goal of this personal project was to create a mobile shopping experience that reflects the tactile, slow nature of the brand and turns a simple transaction into a visual storytelling journey.
Challenge
Many high-end e-commerce sites lose their premium feel on mobile due to standard layouts and rigid interactions.
The challenge was to maintain a minimalist aesthetic while keeping information clear and the purchase process smooth and intuitive.
Challenge
Many high-end e-commerce sites lose their premium feel on mobile due to standard layouts and rigid interactions.
The challenge was to maintain a minimalist aesthetic while keeping information clear and the purchase process smooth and intuitive.
Design & Technical Approach
I designed Natura’s mobile experience around user-focused storytelling and smooth interactions.
- The vertical scroll is used as a discovery tool, revealing product details gradually with subtle parallax and reveal effects.
- A Floating Action Bar appears contextually, inviting the user to take action at the moment of highest interest.
- The size selection is isolated in a Bottom Sheet, showing availability only when relevant, reducing errors and cognitive load.
- Adding products to the cart uses a side drawer with smooth transitions, keeping the visual hierarchy and overlay consistency intact.
- Technical execution in Figma included Smart Animate for transitions, Swap Overlay and After Delay logic to manage flows, and a complete prototype from Home to Mini-Cart to test gesture fluidity.
These choices combine UX reasoning with visual elegance, creating a calm and intuitive shopping experience that matches the brand identity.
Design & Technical Approach
I designed Natura’s mobile experience around user-focused storytelling and smooth interactions.
- The vertical scroll is used as a discovery tool, revealing product details gradually with subtle parallax and reveal effects.
- A Floating Action Bar appears contextually, inviting the user to take action at the moment of highest interest.
- The size selection is isolated in a Bottom Sheet, showing availability only when relevant, reducing errors and cognitive load.
- Adding products to the cart uses a side drawer with smooth transitions, keeping the visual hierarchy and overlay consistency intact.
- Technical execution in Figma included Smart Animate for transitions, Swap Overlay and After Delay logic to manage flows, and a complete prototype from Home to Mini-Cart to test gesture fluidity.
These choices combine UX reasoning with visual elegance, creating a calm and intuitive shopping experience that matches the brand identity.
Outcome
The final prototype shows how a slow fashion brand can have a modern and functional mobile interface. The design reduces distractions, guides the user elegantly, and reinforces the brand’s identity through every interaction.
Natura demonstrates that careful UX design and subtle visual storytelling can transform mobile shopping into a premium, tactile experience.
Outcome
The final prototype shows how a slow fashion brand can have a modern and functional mobile interface. The design reduces distractions, guides the user elegantly, and reinforces the brand’s identity through every interaction.
Natura demonstrates that careful UX design and subtle visual storytelling can transform mobile shopping into a premium, tactile experience.
Made by Andrea Picariello with Framer